The client approached us with an idea, which we helped them to refine, and then we started the build. Key to their plans was the belief that they were going to be first to market and they were keen that their app should be unique.
All was going fine until a chance conversation revealed that there is already a product on the market which is very similar to their idea - and this caused the client to wobble and question their project completely. My response was that being second to market is often the best position to be - but why?
|Just before we took off from Belfast to Providence yesterday|
So this is the problem with being first to market. It often isn't the best place to be. The client is reassured and the app build continues - and hopefully we'll be piggybacking on the back of the marketing work that the competitor has already done.