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Peter Posh goes live with a new Alpha Anywhere system - built by Start Software

We’re delighted to announce that our latest Alpha Anywhere project is now live across all Peter Posh showrooms.

Peter Posh in Shrewsbury, one of 8 showrooms

Peter Posh is a name synonymous with quality and style in formal suit hire. From weddings and proms to black-tie events, they’ve been helping people look their best for over 30 years. Their attention to detail and dedication to customer satisfaction are legendary — and those same values have driven this ambitious digital transformation.


From desktop to browser – a complete business overhaul

Peter Posh is renowing for its quality and style

The Peter Posh team previously relied on a long-standing desktop system to manage their day-to-day operations. While it served them well for many years, it was time to evolve. Together, we rebuilt the entire system in Alpha Anywhere, bringing it right up to date as a fully browser-based business application.

The new platform now manages every step of their operation, including:

  • Enquiries and bookings – capturing customer details and event information the moment they get in touch.

  • Outfit planning – selecting suit styles, colours, accessories and sizes to create the perfect coordinated look.

  • Warehouse and logistics – tracking garments, handling preparation, packaging and delivery.

  • Returns and invoicing – managing collections and automatically producing invoices.

It’s an end-to-end solution that keeps every department connected and every customer order on track.


Designed around the showroom experience

Shop staff  can now enter orders live, direct onto tablets

Perhaps the most visible change is on the shop floor.

Staff now use tablets during consultations and fittings, giving them instant access to customer records, outfit choices and availability. Whether they’re showing a groom his suit options or confirming sizes for a party of groomsmen, everything happens seamlessly in one place — no more flipping through paper forms or checking back-office screens.

The system looks as good as the Peter Posh products!

Customers notice the difference too: fittings are faster, details are captured accurately, and there’s a modern, professional feel to every appointment. It’s technology quietly enhancing great customer service.


A shared passion for precision

Emily at the Shrewsbury showroom

Anyone who has visited a Peter Posh showroom knows how much care goes into every detail — from the cut of a lapel to the fold of a pocket square. We wanted the same level of precision in the new system.

Our developers spent time understanding how each branch operates, how garments flow through the business, and how staff like to work. The result is a system that feels natural and intuitive for users, while handling a huge amount of complexity behind the scenes.

Some of the accessories available to buy

This close collaboration has meant that every screen, workflow and report aligns perfectly with Peter Posh’s own standards of quality.


Technology that fits as perfectly as their suits

The new system works in a browser - no software to install

At its heart, the new system is about connection. All Peter Posh branches now share a single live database, ensuring up-to-the-minute accuracy. Managers can see availability, staff can update fittings, and the warehouse knows exactly what’s needed for each event.

The system even integrates with stock tracking, delivery schedules and invoicing to make the entire process faster and more reliable.

Behind the scenes, Alpha Anywhere provides a solid, scalable platform that’s future-proof and secure — ready to grow alongside the business.


A partnership built on quality

Emily reviewing an order on her tablet

Delivering a project like this takes more than code. It takes communication, understanding and a shared commitment to getting the details right.

The Peter Posh team were a pleasure to work with — open, knowledgeable and passionate about improving every aspect of their service. Together we’ve created a system that not only supports their business but enhances their reputation for excellence.

We’re proud to see it live across all their showrooms and already making a difference.


Visit Peter Posh

👉 peterposh.co.uk

Learn more about our custom Alpha Anywhere solutions

👉 start-software.com/alpha-software 

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