🚗 Start Software's Roadvlog on Good Morning Britain — Clean Up Britain Spotlight on Britain’s Most Repulsive Road

Britain's most repulsive road - the A50/A38

This week, Roadvlog was featured on ITV’s Good Morning Britain during a discussion about Britain’s most repulsive road — and the national attention couldn’t have come at a better time for our growing community of road observers and data contributors.  Watch for yourself, here: https://www.itv.com/watch/good-morning-britain/2a3211/2a3211a4265 (fast-forward to approx. 10 minutes in).

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During the segment, the presenters highlighted how poor road conditions — from litter-strewn verges to deep potholes and debris — are one of the biggest frustrations for British drivers. Roadvlog’s data plays a central role in understanding and documenting these everyday experiences on UK roads.

The A50/A38 problem was first reported by Martin Burrows from Truckers Cleaning Up Britain - so thanks Martin!  Clean Up Britain made the award after reviewing the 5,500+ reports made within Roadvlog.

🚘 What Is Roadvlog?

Roadvlog is a simple, web-based roadside condition logging app that empowers passengers to report and rate the state of roadside verges and road surfaces as they travel. Using GPS-enabled logging, users can:

• 📍 Capture a photo of the roadside

• 🧰 Rate the condition (from clean to serious litter/debris)

• 📊 Submit a report in seconds

All reports are automatically logged with location and local authority — building a powerful, evidence-based dataset that helps campaigners and authorities understand where improvements are needed most.

🛣️ From Drivers to Data: Your Contributions Matter

Roadvlog wouldn’t exist without its active user base. Every submission — whether it’s litter on a country lane or erosion on an A-road embankment — adds to a growing dataset that drives awareness and supports real campaigns for cleaner, safer, and better-maintained roads.

In the Good Morning Britain feature, the importance of data and public feedback was emphasised as part of a wider conversation about road quality and driver frustration across the UK. With issues like potholes and poor verge conditions topping lists of motoring grievances, Roadvlog’s crowdsourced approach is more relevant than ever.

📈 Why It Matters

Britain’s road conditions continue to be a major talking point among drivers — from persistent potholes across local networks to stretches of highway that feel neglected or unsafe. Public reporting tools like Roadvlog shine a spotlight on these issues and provide an independent, data-driven perspective on what’s really happening out on the tarmac.

🧠 Get Involved

Have you spotted a road that needs reporting? Try Roadvlog now at roadvlog.uk and start logging reports today — every submission helps build a clearer picture of the UK’s road health.

Together, we’re turning everyday journeys into meaningful insights that can help influence better road maintenance and policy change.