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Showing posts with the label Alpha Portal

About Start Software

Start Software is an award-winning developer and leading publisher of asbestos software, systems for the legal services industry and more.

Want to know more about asbestos software Alpha Tracker? Alpha Tracker is the most used asbestos software in the UK, Australia & New Zealand with more than 60m items of asbestos data stored.

Our legal services software Alpha Legal helps will writers, accountants, solicitors, IFAs and estate agents to communicate securely with clients. Read about developments here on the blog.

Or need help with Alpha Anywhere or Alpha Transform projects or software development? You'll find useful info here.

Start Software will be competing in the Coracle World Championships 2026. We've improved year-on-year, this time could be the one!

A team from Start Software's Telford HQ will be competing in the Coracle World Championships 2026!

Could 2026 be our year, finally?! Stranger things have happened (just)

Our previous entries into the competition have resulted in disgrace, a soaking, a near disqualification and general mayhem.  This year is unlikely to be any different.

Having had staff members affected by cancer this year, it is fitting that we'll be fund raising for cancer charities when we race in September.  Watch out for fund-raising links and thanks in advance.

Support Desk Performance Update: February 2026

Time for another look under the bonnet of our Support Desk covering Alpha Tracker (UK and Australian/New Zealand support), Alpha Legal and ecoScribe.

We like publishing these updates for a simple reason. If you are trusting us to run systems that matter to your business, you deserve to know how we are performing. Not just the good months. All of it.

Here are the latest figures covering September 2025 through to February 2026.

The headline numbers

Over the last six months we have:

  • Resolved 5,149 support tickets

  • Delivered an overall 92 to 94 percent on-time resolution rate each month

  • Achieved between 97 and 99 percent on-time performance for high-priority issues

That is not a small volume. It represents consistent, steady demand from clients using Alpha Tracker, especially, and the wider Start Software ecosystem every day.

We track Support Desk performance monthly - and weekly - and daily!

Monthly breakdown

A quick snapshot of the last six months:

  • February 2026
    926 tickets resolved
    92.33 percent on time overall
    98.81 percent on time for high-priority

  • January 2026
    904 tickets resolved
    93.58 percent on time overall
    98.86 percent high-priority

  • December 2025
    685 tickets resolved
    91.09 percent on time overall
    99.30 percent high-priority

  • November 2025
    808 tickets resolved
    92.08 percent on time overall
    99.37 percent high-priority

  • October 2025
    947 tickets resolved
    92.40 percent on time overall
    97.16 percent high-priority

  • September 2025
    879 tickets resolved
    94.20 percent on time overall
    98.38 percent high-priority

Across the period we resolved 4,772 standard priority tickets and 992 high-priority tickets within SLA.

What the numbers tell us

A few observations.

1. Volume remains high and steady

We are consistently resolving between 800 and 950 tickets per month, with December being the natural seasonal dip. That level of activity reflects a growing user base and more organisations embedding our software deeply into their workflows.

Busy is fine. Uncontrolled is not. The consistency shows the team is absorbing the load without performance dropping off a cliff.

2. High-priority issues are handled exceptionally quickly

When something is genuinely urgent, we treat it that way. High-priority SLA performance has stayed around 98 to 99 percent. That is where it needs to be.

If a system underpins field operations, compliance, billing, or reporting, delays are not just inconvenient. They cost money. Our focus is always to protect business continuity first.

3. Overall SLA performance is stable

Overall on-time performance has remained comfortably above 91 percent every month, peaking at over 94 percent.

Of course we would like that to be 100 percent. Real life occasionally intervenes. Complex issues take deeper investigation. Some require third-party involvement. Some involve careful data repair rather than a quick patch.

What matters is that the trend is stable and predictable, not volatile.

What sits behind these figures

Support performance is not just about answering tickets quickly. It depends on:

  • Well-structured, documented software

  • Clear release management

  • Robust hosting infrastructure

  • Experienced developers who can step into escalations

  • And clients who provide good information when raising issues

We are fortunate on all counts.

As Alpha Tracker and our other platforms continue to evolve, we invest heavily in stability, monitoring, and preventative fixes. The best support ticket is the one that never needs to be raised.

A quiet thank you to the team

Support work is rarely glamorous. When things run smoothly, nobody notices. When something breaks, everyone notices.

Sustaining over five thousand resolutions in six months with consistently high SLA performance takes focus, discipline, and care. We are quietly proud of the team.

Zac keeping his eye on a ticket - and the Support Team

If you are a client

Please keep raising tickets through the proper channels. It helps us track, prioritise, and measure properly. Emails sent to individual developers may feel faster, but they make it harder to maintain this level of visibility and accountability.

And if you are considering working with us and want to understand how we operate, transparency like this is part of the culture.

We build software that supports operational businesses. That means our Support Desk has to perform, month in, month out.

If you would like to talk about how Alpha Tracker or our wider solutions could support your organisation, just get in touch.

We will keep publishing these updates. Quiet consistency beats loud promises every time.

🚨 High Priority Under Pressure: Delivering When It Matters Most

When we talk about Support Desk performance, it’s easy to focus on overall SLA percentages. But some tickets matter more than others — and that’s where the real story lives.

Our Support Desk - performing Under Pressure

High-priority (H) tickets are often time-critical, business-impacting, and unpredictable. Looking back over the last six months, these tickets show just how consistent and resilient the Support Desk has been when the pressure is on.


📊 Consistency where it counts

Between August and January, the Support Desk resolved 992 high-priority tickets. Throughout that entire period, the in-time rate for H tickets stayed impressively high — between 97% and 99% every single month.

January is a strong example:

  • 🔴 174 high-priority tickets solved

  • ⏱️ 98.86% completed within SLA

That level of performance doesn’t happen by chance. It shows clear prioritisation and a strong focus on what matters most.


💪 Pressure doesn’t mean compromise

Ticket volumes naturally rise and fall. Over the same six-month period, total tickets solved ranged from 685 to 947 per month.

Even during busier months like October and January, high-priority performance remained consistently strong. When demand increases, the desk doesn’t trade quality for speed — it adapts.

That’s a key indicator of a mature and reliable support operation.


🧠 What helps make this possible?

Behind the numbers are some important habits:

  • Clear triage and prioritisation

  • Strong ownership and handovers

  • Experience handling complex and urgent issues

  • A shared understanding of what “high priority” really means

Together, these keep critical issues moving — even when things get busy.


🔮 Looking ahead

High-priority tickets will always be unpredictable. What is predictable is how the Support Desk responds.

As we move into the next quarter, the challenge isn’t just maintaining these results — it’s understanding what helps sustain them at scale, and where we can push even further.

Because when it really matters, performance under pressure is what counts most

Our Start Software Support Desk handles issues for asbestos/water/fire software Alpha Tracker, legal services portal Alpha Legal/Alpha Portal and environmental reporting software ecoScribe.

Congratulations Dan - our new Development Manager

We have a new Development Manager here at Start Software - meet Dan Darkin.

Dan at his desk in our Telford software development office

Dan joined us an apprentice about 100 years ago (it feels like it, anyway!) and has shown determination, diligence, technical skills and an ability to work with clients, staff & suppliers.  Dan now manages the software development team and oversees our critical and largest software development projects.

It's been a pleasure to see Dan's continued personal development and his increasing contribution to the business.

Congratulations Dan - well deserved.

The 0333 301 1010 phone line is working again. Sorry for any inconvenience

Further to the blog post this morning https://blog.start-software.com/2026/01/telephone-service-issues-alternative.html we're happy to say that our 0333 301 1010 phone line is now operational again.

Sorry for the short outage this morning

Do keep a note of the alternate number +44 (0)1952 288 316, just in case.  You'll also find the number on our websites.

Telephone Service Issues – Alternative Contact Information

Service Update

We are currently experiencing issues with our main telephone number:
+44 (0)333 301 1010

This may mean you are unable to get through, experience call drops or similar.

You can still call us or email us for support

How to Contact Us in the Meantime

While our primary number is affected, please use one of the following alternatives:

Both options are fully operational, and our support team is ready to assist you as normal.

What You Can Expect

  • All support requests will be handled with our usual priority and service levels.
  • Once our main number is restored, we will provide an update.
  • No action is required from you—simply use the alternative contact routes above.

We appreciate your patience while the telephone provider resolves the issue. If you need anything urgently, please don’t hesitate to reach out using the working contact channels listed.

 

Welcome to 2026 ❄️

There’s something very fitting about starting the year on a bright, icy January morning. The light is new, the path ahead is clear, and while the ground may be slippery, progress comes from knowing where you’re going and taking each step with confidence. This photo of Catherine walking into the office captures that feeling perfectly as we step into 2026 at Start Software.

Here we go again! Welcome 2026

So, with frozen car parks behind us and a full year ahead, here’s what we’re excited about.

Continuing to invest in Alpha Tracker

Alpha Tracker remains at the heart of what we do, and 2026 is shaping up to be a busy year for new releases.

  • Alpha Tracker Release 42 and Release 43 are on the roadmap, bringing a steady stream of practical improvements driven directly by customer feedback. As ever, the focus is on reliability, usability and features that genuinely make day-to-day work easier.

  • We are rolling out a significant upgrade to Cloud Document Maker, delivering faster and more scalable document production for reports, certificates and client deliverables. Less waiting, more getting things done.

  • Tracker Filer will be replaced by Tracker Agent, our AI-powered "extra pair of hands" that will massively reduce your admin.

Better integrations, better workflows

We know Alpha Tracker does not exist in isolation, so integration continues to be a major priority.  2025 saw us deliver the Lab Sample Exchange and the connection to the incredible FLS/Solvares VISITOUR optimised scheduler.  We have many more integrations planned for 2026.

More AI, used properly

AI is only useful if it solves real problems, and that is exactly how we are approaching it.

Our Report QC Checker is now available for all customers, helping to catch inconsistencies, omissions and common issues before reports go out of the door. It adds another layer of quality control that supports professional judgement rather than replacing it.

Go to asbestosreportqc.start-software.ai

You can expect more AI-powered features over the year, always focused on accuracy, efficiency and trust.

Growing the team

Great software comes from great people. We are delighted to welcome Bonggo to the Start Software team, strengthening our ability to support customers and continue developing the platform at pace.

Out in the world

We will also be getting out and about more in 2026, sharing what we have learned and learning from others.

This includes presenting at conferences around the world, with highlights already planned such as FAMANZ in Sydney and World Summit AI in Amsterdam. If you are attending either, do come and say hello.

20 years of Start Software

Finally, 2026 marks a major milestone for us. This is our 20th year of trading.

That means 20 years of building software, working closely with customers, adapting to new technology and staying firmly focused on value for money. We will be celebrating properly with staff and customers in the autumn, and we look forward to sharing more details as plans come together.

Thank you, as always, for being part of the Start Software story. Here’s to a productive, innovative and well-supported 2026.

Support Desk performance report – December 2025

As the year drew to a close, our Support Desk stayed reassuringly steady. December is traditionally a month of distractions, deadlines and diaries full of festive commitments, so maintaining strong response times is always a good test of both systems and people. We are pleased to say the results held up very well.

Adam helping a caller on the Christmas Support Desk

December at a glance

  • 91.1% of all tickets were resolved within SLA

  • 99.3% of high-priority tickets were resolved within SLA

  • 685 tickets solved in total

  • 142 of those were high-priority issues

High-priority performance in particular remains excellent, with virtually every urgent issue handled on time despite reduced availability around the Christmas period.

How December compares

Looking back over the last six months, performance has been consistently strong:

MonthIn time (%)In time (H) (%)Tickets solved
July 202591.40%97.88%977
August 202590.97%97.08%831
September 202594.20%98.38%879
October 202592.40%97.16%947
November 202592.08%99.37%808
December 202591.09%99.30%685

While overall ticket volume dipped in December, which is typical for the time of year, SLA performance stayed firmly in line with previous months. The slight variation in overall percentage is largely explained by reduced staffing over the holidays combined with a smaller pool of tickets, where a handful of slower resolutions have a bigger impact on the headline figure.

End-of-year summary

To close out the year, it is worth stepping back and looking at the broader picture. Across the six-month period shown above, the Support Desk handled:

  • 5,127 tickets in total

  • 1,003 high-priority tickets

  • With consistently high SLA compliance for urgent issues every month

Maintaining over 97% on-time performance for high-priority tickets across such a sustained period is a strong result, particularly given the mix of routine queries, complex issues and time-critical incidents that come through the desk.

Just as importantly, ticket volumes have remained high throughout the year without any significant drop in service quality. That combination of throughput and reliability reflects the experience of the team, clear escalation processes, and a continued focus on resolving issues efficiently rather than simply closing tickets quickly.

Looking ahead

January usually brings a return to higher volumes, along with new projects and system changes. Our priorities going into the new year remain unchanged:

  • Keep high-priority responses fast and dependable

  • Maintain clear, timely communication

  • Use support trends to identify and reduce recurring issues

Thank you to everyone involved for another solid year of support delivery. Keeping things running smoothly, even during the busiest and quietest months alike, is no small achievement.

Congratulations Dan! Distinction achieved in your Team Leader qualification

Telford-based Dan has been working hard over the last 18 months to become a qualified Team Leader.  He had has results last week from the final assessment and found he had achieved a Distinction - the best result possible.  

Dan with a bottle from Start Software to celebrate

It's no surprise to us at all - Dan leads the development team with aplomb - but it's always great to get formal recognition from an independent examiner.  We can't wait to see what Dan sets himself as his next goal.

Big C V2 - Andrew Q&A - Live on YouTube

Adventurer Andrew Bedwell has posted a Q&A on YouTube to help us all understand more about his incredible World Record attempt.  We're Andrew's main sponsors - what great product placement in the video, thank you Andrew!

Thanks for the plug, Andrew, much appreciated!!

Watch Andrew's video by clicking https://www.youtube.com/watch?v=GPCYHfptHOA or watching below.  Our new app for Andrew gets a mention here: https://youtu.be/GPCYHfptHOA?si=Tn6ei_MsYtQO69_g&t=461



Andrew is fundraising for Cancer Research UK.  We have staff here at Start Software dealing with cancer diagnoses right now - so please do sponsor Andrew and help this fabulous charity.  Thank you!

All I Want for Christmas Is a Podium... Kim & Melika win the Christmas bragging rights

Kim & Melika won the Christmas 2025 bragging rights at our UK Christmas Party.  We held it at F1 Arcade in Birmingham and had a great night.  Highly recommended!

Kim & Melika - worthy winners (though does "Rookie Mode" count?!)














Support Desk performance for the last six months (June - November 2025)

Our Support Desk has had another busy period and the team continues to work hard to keep responses quick and solutions on track. Here is the latest six month snapshot of how we have been doing.

We track two key measures:

  • tickets solved within our target time (the yellow line)
  • high priority tickets solved within target (the blue line)
Support Desk - June to November 2025

Here are the headline figures:

November 2025

  • 91.97% of tickets solved in time
  • 99.37% of high priority tickets solved in time - this might be a record!
  • 809 tickets solved in total

October 2025

  • 92.40% in time
  • 97.16% of high priority in time
  • 947 tickets solved

September 2025

  • 94.20% in time
  • 98.38% of high priority in time
  • 879 tickets solved

August 2025

  • 90.97% in time
  • 97.08% of high priority in time
  • 831 tickets solved

July 2025

  • 91.40% in time
  • 97.88% of high priority in time
  • 977 tickets solved

June 2025

  • 90.45% in time
  • 97.40% of high priority in time
  • 838 tickets solved

Overall, performance has stayed consistently strong, especially for high priority issues where the team is regularly clearing more than 97 percent within the SLA window.

Thank you to every client who has contacted the helpdesk this year.  If you ever need support with Alpha Tracker or any of our other systems, you can reach the team through the Support Portal or by emailing us at any time.

Another strong month for our UK and Australian Support Teams 💪

October was another excellent month for our Support Teams, with 92.4% of tickets resolved within their target time and an impressive 97.2% of high-priority issues handled on time.

That’s 876 tickets completed within SLA (and 171 high-priority ones), from a total of 948 issues logged and solved in October. It’s a busy workload — and the consistent high standards show just how hard our team works to keep our clients happy.

Thanks ChatGPT for the graphic - but why the mix-and-match on decimal points and commas?!

Here’s how our “in-time” performance has looked over the past few months:

MonthIn-time %High Priority In-time %Total Solved
Oct 202592.41%97.16%948
Sep 202594.20%98.38%879
Aug 202590.97%97.08%831
Jul 202591.40%97.88%977
Jun 202590.45%97.40%838
May 202592.14%95.42%852

We’ve now kept performance above 90% for six months running, proving that reliability is more than just a number — it’s part of how we work.

If you ever need to log a support ticket, you can do so anytime (24x7, literally).  We look forward to being of service.

🎉 Celebrating Our 100,000th Support Ticket!

We’ve just hit an incredible milestone — our 100,000th support ticket has landed!

That’s 100,000 times our customers have reached out with questions, ideas, or requests — and 100,000 opportunities for our support team to help, learn, and make Alpha Tracker, Alpha Legal, ecoScribe and all our other systems even better.

1,000,000 grateful customers (well, most of them...)

A huge thank you to our customers

Every ticket tells a story: a new project getting started, a clever feature being used in a new way, or a challenge that helped us improve our software. We’re genuinely grateful for every message, call, and support request that’s come our way over the years. Without your feedback and patience, we couldn’t keep making our systems as powerful and reliable as they are today.

And an even bigger thank you to our support team

Our support heroes handle everything from “how do I…” to “help, it’s all on fire!” - and they do it with professionalism, good humour, and an impressive amount of coffee. Reaching 100,000 tickets is a testament to their dedication and the relationships they’ve built with customers across the UK and beyond.

Looking ahead

If 100,000 tickets got us here, we can only imagine what the next 100,000 will bring. More innovation, faster responses, smarter systems — and, no doubt, the occasional head-scratcher that keeps things interesting.

At this rate, we might even start placing bets on when ticket number 1,000,000 will arrive…

Thank you for being part of our journey — here’s to the next big milestone! 🚀

Birmingham Tech Week: Robin & Andrew exploring the AI frontier

Birmingham Tech Week was buzzing with ideas, innovation and some very clever uses of artificial intelligence — so of course, we couldn’t resist joining in. Andrew and I spent the day at the ICC for the AI Symposium, part of this year’s Quantum Leap series of events, learning from industry leaders and sharing how AI is already shaping the work we do at Start Software and CTT.

Our day began at Birmingham New Street, where the ever-impressive Ozzy the Bull (fresh from the Commonwealth Games) gave us a suitably dramatic welcome. I couldn’t resist giving him a new accessory — my Birmingham Tech Week badge. He wore it with pride.

Ozzy pre-AI modification

Ozzy with his pass!

The city itself looked fantastic under autumn skies — from the sleek curves of Grand Central to the golden crown of the Library of Birmingham, Birmingham’s mix of heritage and modern design made a great backdrop for a week celebrating technology.

The Town Hall

The sun was shining on the event

Birmingham Library

Inside the ICC, the energy was palpable. The exhibition area showcased everything from VR headsets to cutting-edge data visualisation tools, and the AI Symposium featured some genuinely insightful discussions. It was standing-room-only at times, with experts debating the ethics, opportunities and challenges of machine learning in the workplace.

Agentic AI again was a key focus - as was security - themes repeating from the World Summit AI in Amsterdam two weeks ago.

Inside the impressive ICC

Should have gone to Specsavers

For us at Start Software, AI is more than just a buzzword. It’s already integrated into our products — helping clients work smarter and faster:

  • Alpha Tracker uses automation and smart data processing to simplify compliance and asbestos management.

  • Alpha Legal keeps legal professionals secure and efficient with AI-driven document checks and smart communication tools.

  • ecoScribe harnesses speech recognition and natural language processing to turn complex survey data into structured reports in seconds.

Seeing so many companies exploring AI’s potential was inspiring — and it’s clear that the Midlands is fast becoming a real hub for innovation.

The panel gathers

Andrew front-and-centre (as always!)

We left Birmingham Tech Week with plenty of ideas (and a slightly sore neck from looking up at Ozzy). Huge thanks to the organisers for such a well-run and thought-provoking event.

If you’d like to learn how AI is already improving workflows in Alpha Tracker, Alpha Legal or ecoScribe, get in touch — we’d love to show you what’s possible.

(post by Robin Bennett)

Learning, Connecting, Inventing: Start Software at World Summit AI 2025, Amsterdam

4,000 chairs ready to be filled (and 8,632 people actually attended!)

Learning, Connecting, Inventing: Start Software at World Summit AI 2025, Amsterdam

The Start Software team headed to Amsterdam for this year’s World Summit AI — two days of ideas, debate, and discovery. We went to learn, connect and invent, and we came back with new insights, connections, and practical takeaways to improve how our products work for real people. From agentic AI and human-in-the-loop design to transparency and security, the themes map directly onto what we build every day in Alpha Tracker, Alpha Legal, ecoScribe and roadvlog. Our goal is simple: use AI to amplify creativity and productivity while keeping people firmly in control.

Two special people joined our group. Legacy Software Manager Mickey from our partner CTT Group, and Start's remote developer Fatbardh — our first chance to meet Fatbardh in person. Trips like this deepen partnerships and help us align product roadmaps with the challenges our clients are facing right now.


Early Starts, Big Ideas: Why Human Focus Still Wins

Jack & Catherine walking into the venue

There’s something about starting early in a new city — daybreak walks through Amsterdam’s quiet streets before the day’s ideas and conversations begin. The energy built fast as we joined 8,000+ attendees focused on where AI is heading next. For us, “next” isn’t abstract: it means better data quality checks in Alpha Tracker, more secure document workflows in Alpha Legal, and AI-assisted writing that saves ecologists hours in ecoScribe. Early starts, big ideas — and a constant focus on the humans who rely on our software every day.


“It’s All About Time”: Productivity with Guardrails

The message was clear - AI should be used to amplify creavity and make the most of our time

One of the standout keynote messages was time — how AI changes the way we use it, save it, and sometimes waste it. We’re doubling down on features that give time back to users: AlphaValidator (and our newly-previewed AI tools) in Alpha Tracker catches issues before reports go out; Ask Alfie helps users find answers instantly; and FLS-powered scheduling reduces planning friction. In Alpha Legal, digital signatures and client document workflows cut days from onboarding, while ecoScribe speeds up report writing without sacrificing accuracy. Productivity matters — but only with strong guardrails for quality and compliance.


The Vibe: Agentic AI, Security and Human-in-the-Loop

Lucas, Melika & Jack at an Agentic AI booth - a theme of the event

Every booth buzzed with conversation about AI agents and safe autonomy. Our takeaway is pragmatic: agentic workflows shine when they are operator-controlled and auditable. That’s how we approach automation in Alpha Tracker — giving teams tools to triage data, draft outputs and flag anomalies while a human makes the final call. It’s also front-of-mind for Alpha Legal, where trust and traceability are essential. Agentic AI is exciting… and even better when it respects human expertise.


Teamwork and Collaboration with Partners

Start Software are an AWS partner - so we borrowed their both for the group photo!

We made time to connect with partners like AWS, exploring new AI services and how they can bolster resilience, performance and security in our stacks. Cloud choices matter when you’re processing sensitive reports or legal documents at scale; our partnership work helps keep Alpha Tracker and Alpha Legal fast and dependable. Huge thanks to Kim and Adam for support from the UK — teamwork that kept everything running smoothly while we were away.

“Seeing how others weave AI into live business systems — not just labs — pushes our thinking forward. Our challenge now is translating that into wins for our clients.”
Robin


It’s About Time… and Team Spirit

It's about time - and interesting cars!

A DeLorean time machine made the point with a wink: great tools give you time back. That’s the bar we set for our roadmap — features that shorten cycle times, reduce rework and make expertise travel further. Whether it’s smarter scheduling in Alpha Tracker, friction-free document approvals in Alpha Legal or AI-generated structure in ecoScribe, we measure success by the hours our users get back for higher-value work.

Human in the Loop: Support That Never Sleeps

Our 24x7 Support didn't stop just because we were away

Even while at the conference, real-world teamwork continued. Zac, Dan, and Jack handled a complex client issue live from the UK — proof that support never stops at Start Software. It’s also a live example of human-led, agent-operated: automation drafts, checks and routes; humans decide and sign-off. That balance is built into our product decisions so AI enhances judgement rather than replacing it.

Networking & New Perspectives (Global Clients, Real Problems)

Melika networking with an AI translation business - we service clients worldwide

Melika
spent much of the summit forging new connections — from data scientists and founders to researchers focused on AI ethics. Those conversations feed directly into our backlog: better multilingual experiences for Alpha Tracker users, clearer client communications in Alpha Legal, and faster knowledge discovery across reports. Collaboration and knowledge-sharing are how we turn emerging tech into dependable features.

Digital Twins: Safer Decisions Through Simulation

We have been creating and using Digital Twin for nearly two years!

A compelling session from H&M’s AI Director showed how digital twins de-risk decisions by simulating outcomes first. We’ve been experimenting with similar ideas for nearly two years, using synthetic scenarios to test scheduling, workflow and data-quality impacts before they reach users. It’s the same philosophy behind our “start small, learn fast” approach: pilot with clear objectives, measure the outcomes, then scale into Alpha Tracker and beyond.

AI First — Thinking with AI from the Start

"AI First" - Robin wishes he had the copyright!

Across many talks, one phrase kept returning — “AI First”. For us, it means thinking with AI from the outset, not bolting it on at the end. In practice that looks like: designing data models that support explainability; building features that are auditable; and ensuring that agents work within clear human limits. Begin with purpose, start small, measure outcomes and scale thoughtfully — it’s how we ship reliable AI into production systems.


Our Products: AI in Action for Real Clients

We’re already applying conference lessons across the suite:

  • Alpha Tracker – home to features such as AlphaValidator, Ask Alfie, and FLS-powered scheduling, helping consultants produce higher-quality reports, faster.
  • Alpha Legal (and Alpha Portal & Legacy Portal)– secure digital signatures and client document portal, streamlining onboarding and compliance for will writers, estate planners and solicitors.
  • ecoScribe – AI-assisted ecological report writing that accelerates drafting while maintaining clarity and consistency.
  • roadvlog – simplifying data capture and evidence gathering for litter campaigns such as Clean Up Britain.

“Every new idea has to pass a simple test: does it help people — or just intrigue engineers?”
Dan


Reflections by the Water (and Why Context Matters)

The Norwegian Dawn drifting by

The venue, set on Amsterdam’s main waterway, offered the perfect metaphor: constant movement and connection. Between sessions, ships and ferries drifted past while we compared notes on data governance, model transparency and client workflows. Context is everything — the right feature at the right time in a user’s day beats any flashy demo. That’s the standard we bring back to our product teams.


Time to Relax (and Compete!)

Zac was seriously fast!

Even innovators need downtime. We made time to unwind with an F1 simulator — and yes, Zac held his place on the leaderboard all conference long. Healthy competition aside, these moments are where ideas settle and plans form: what do we prototype next; which client pain point do we remove first; how do we keep shipping value quickly and safely?


Team Passes & Tangible Takeaways

Most of the Start Software team were at the event

Badges collected, brains buzzing. Each pass represents a thread we’ll pull on over the coming months: more transparent AI in Alpha Tracker, streamlined client journeys in Alpha Legal, and continued investment in report automation via ecoScribe. If you’d like to see these features in action, get in touch — we love showing the “art of the possible.”


Other Themes

Women in AI was a theme, for sure, and many (most?) of the speakers and keynote presenters were female.  The whole summit opened with a powerful video about ending violence against girls - a passion-project for the Founder of Inspired Minds (the Summit organisers), Sarah Porter.

The damage that AI is doing to our planet (and minds) was another theme.  In fact, the most powerful presentation, expertly delivered, was from Karen Hao.  Karen has written a book - Empire of AI - equating the development of AI to the empires of old.  AI has concentrated power into the hands of a few individuals worldside, it relies on exploiting labour, and it is using huge amounts of the world's natural resources.  For anyone interested in history, this will be a familar story - it is basically how the British Empire came to dominate the world.

Karen Hao's "Empire of AI" book - a troubling read

The presentation was so good that Robin has bought the book for all at Start to read.

Looking Ahead

We’ll be presenting an AI session at Alpha Software Dev Day on 18 November 2025 — sharing what we’ve learned and demonstrating how to design human-in-the-loop systems using Alpha’s tools.
See Alpha Software’s events page for details. Expect practical examples you can take back to your own apps: agentic workflows with oversight, explainable outputs and patterns for responsible automation.


From Summit to Strategy

Robin, Catherine, Dan, Lucas, Mickey, Jack, Zac, Melika, James & Fatbardh

We came to Amsterdam to explore what’s next. We left convinced that the future belongs to teams who keep learning — and who build AI that stays transparent, trustworthy, and human-led. If you’re interested in how these principles can help your organisation, let’s talk about pilots, workshops and roadmaps tailored to your needs.

Human-led. Agent-operated. AI-first. Transparent.

#WorldSummitAI #StartSoftware #AlphaTracker #AlphaLegal #ecoScribe #AI #HumanInTheLoop #Amsterdam #AlphaDevDay2025

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